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Beograd Borat?

BELGRADE (Reuters) - A commercial promoting Serbia as a tourist destination appears to be jinxed after CNN used the soundtrack for a Kazakh tourism ad as backing music by mistake.

The “Serbia - Moments to Remember” commercial was widely pilloried at home as being boring and misleading for showing Serbia as a land of rolling hills, churches and nature reserves full of wildlife, but apparently devoid of people.

Serb viewers also spotted that one medieval church featured prominently in the ad was not in fact Serbian but Romanian, on the wrong side of the Danube river on Serbia’s eastern border.

The campaign is the first major effort to change the world’s view of Serbia since the end of the Yugoslav wars of the 1990s

Officials said they will edit the commercial to highlight the fun side of Serbia, including the vibrant cafe culture and nightlife of the capital Belgrade.

They said CNN had agreed to extend the life of the ad to make up for their mistake with the Kazakh folk music.

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